Uncategorized

Peering Into The Change Process of a Global Retailer

In 2020, McDonald’s launched ‘Accelerating the Arches’, a robust digital growth strategy to optimize the company’s business as one of the world’s leading omnichannel restaurant. McDonald’s (2020) published a detailed figure to visualize the strategy. The growth strategy was designed around company’s identity: Digital, Delivery and Drive-thru otherwise known as …

Peering Into The Change Process of a Global Retailer Read More »