McDonalds And Change Management

The global economic landscape is continually changing, and the sustenance of businesses and satisfaction of consumers are dependent on these changes. Change in itself is a universal phenomenal and not restricted to a specific use case, instead, it exists similarly across the major spectrum of an organization’s lifecycle to usher in new conditions and prospects.

According to Berim (2014) Organizations are operating in an unpredictable and rapidly changing environment, and managing these changes has remain a constant challenge.   

Business management have always sought to create change, curb it, resist its effects, and manage it associated consequences. In today’s interconnected world, industries are transcending by utilizing different change management policies and strategy to find, manage and optimize economic growth. Andriopoulos and Dawson (2009) elucidated that change could either be planned or unplanned and involves the process of changing an organisation’s state over time.

McDonald’s, a Fortune 500 company with its historic foothold on the food service franchise across major cities in the world has been lauded as a vital change agent in the comity of international enterprises. Its business has witnessed exponential growth and its model has been duplicated over the decades by notables in the food service sector in different countries and cultures. 

The challenges and successes of McDonald serves an important question on how change management has become the centerpiece of enterprise growth. Eric Schlosser (1997) opined that the impact of McDonald’s on the way people live in today’s world cannot be overstated.

According to Moran and Brightman (2000, pp 99-79), change management is the process of renewing an organization’s structure, capabilities and direction to serve the constantly changing needs of internal and external stakeholders. There are several models that can be used to manage change. In this case study of McDonald’s Corp, force field analysis and Kotter’s 8 step model have been used.

Putting into perspective the change management and implementation process that has occurred over the past few years at McDonald’s would be an important reference point for many enterprises still finding their way through the learning curves of cross-border and multi-cultural growth in an everchanging global economy.

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