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    The first step is to create a sense of urgency that gives the employees an understanding of why the change is required and its importance to the organisation’s mission. Managers then explain the problems or trends in the market. Next, a coalition of is formed consisting employees from different departments
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    The major driving forces at McDonald’s was the need to become the pacesetter in the digitization of food service. The company’s MCD identity which is to “maximise marketing, committing to the core and double down on the 3D’s” has set the trend for exploring omnichannel food services. The other driving
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    According to Kurt Lewin’s (1951) theory of force field, driving force and resisting forces are the two types of forces associated with change. Driving forces are factors that facilitate and initiate change, while resisting forces are any tangible or intangible factors that decrease or hinder change. To achieve the desired
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    In 2020, McDonald’s launched ‘Accelerating the Arches’, a robust digital growth strategy to optimize the company’s business as one of the world’s leading omnichannel restaurant. McDonald’s (2020) published a detailed figure to visualize the strategy. The growth strategy was designed around company’s identity: Digital, Delivery and Drive-thru otherwise known as
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    McDonald’s is one of the world’s largest multinational fast-food restaurants. The McDonald brothers opened the first major outlet in 1948 with cheeseburgers, fries, hamburgers and soda, making up its initial menu (McDonald’s, 2020). Richard and Maurice MacDonald in 1940 had moved the business to San Bernardino, California, several miles away
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    The global economic landscape is continually changing, and the sustenance of businesses and satisfaction of consumers are dependent on these changes. Change in itself is a universal phenomenal and not restricted to a specific use case, instead, it exists similarly across the major spectrum of an organization’s lifecycle to usher

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